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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Jaguar, Mercury tops in sales satisfaction, J.D. Power reports

The Jaguar brand, sold by Ford Motor Co. last year to India's Tata Motors, won top honors in the annual J.D. Power and Associates Sales Satisfaction Index--the fifth time in six years the luxury brand has taken the top spot in the influential survey.

Toyota & Lexus: Hybrid sales in Europe hit 20%

The ‘Green’ evangelists want to get us all driving electric cars to save the planet, but in the real world car drivers want a car that offers them all the practicality of a normal ICE car, but without the penalties of the poor range, high cost and inconvenience of an EV. So, with ever-rising fuel costs, it’s no wonder car buyers are willing to pay a little more for a car that offers better economy at the pumps – which plays straight in to the hands of Hybrid pioneers Toyota. The result is that Toyota and Lexus now see a full 20 per cent of their sale in Europe being hybrid cars in the first quarter of 2013, with sales of hybrid cars up a massive 82 per cent year-on-year.